Resume

Education

Bachelor of Arts in Journalism, concentration in Comparative Literature – Indiana University

Skills

  • Search engine optimization, including on-page elements, SEO copywriting, and link building.
  • Copywriting & editing for a wide range of publications, including Web, marketing and news.
  • Blog set up and management on a variety of platforms with a specialty in WordPress.
  • Basic Web development and design, including HTML and CSS.
  • Social media strategy, management, and consulting with businesses of all sizes across various industries.
  • Proficient in InDesign, Photoshop, and Dreamweaver.
  • Certified Google Advertising Professional.

Experience

Sage Island Interactive Marketing Agency (June 2008 – present)

Marketing Content Specialist

  • Responsible for strategy, implementation, and management of search engine optimization campaigns of over 100 clients, including on-page optimization.
  • Manage linkbuilding campaigns for a variety of client websites ranging from small businesses to large e-commerce sites with over 100,000 visitors a day.
  • Consult with clients on social media strategy and implementation, incuding social networking, online reputation management, and blogging.
  • Write copy for Web, print collateral, and blogs.
  • Design, manage, and write for in-house blogs.

Wilmington Cape-Fear Home Builders Association (Dec. 2007 – March 2008)

Interim Director of Marketing and Communications

  • Designed and edited content for monthly newsletter and weekly e-newsletter.
  • Developed and coordinated advertising, marketing concepts, and media coverage for fundraisers, award ceremonies, and other events essential to the operation of the organization.
  • Maintained Web site, including news releases and event information.
  • Coordinated ad sales for newsletters and Web site to ensure funding for operations.

Freelance writer (August 2007 – May 2008)

  • Reported on consumer issues for the Business section of the Wilmington Star-News.
  • Coordinated with editors and sources to plan visual elements.

Author Solutions, formerly AuthorHouse (May 2006 – August 2007)

Press Release Specialist

  • Coordinated with authors in the United States and United Kingdom to promote self-published books.
  • Wrote and editing press releases that were distributed to media outlets throughout the country announcing publication of book.